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Govt panel: Use STBs to get universal TRP data https://ift.tt/eA8V8J

The four-member committee appointed by the government in November 2020 to review the ‘Guidelines on Television Rating Agencies in India’ year has recommended that it should be made mandatory to universalise collection of viewership information by using the ‘Return Path Data’ (RPD) technology.

from Times of India https://ift.tt/3BJtOGX
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